Hi, I’m Sam — I build digital products that blend strategy, creativity, and AI systems thinking across FinTech, SaaS, and emerging tech.
Featured work
Featured work
Featured work
Monite - Product build & brand identity
Monite - Product build & brand identity
Monite - Product build & brand identity
A complete redesign of Monite’s platform experience and brand ecosystem.
A complete redesign of Monite’s platform experience and brand ecosystem.
A complete redesign of Monite’s platform experience and brand ecosystem.
Company
Company
Company
Monite
Monite
Monite
Timeline
Timeline
Timeline
6 months
6 months
6 months
Type
Type
Type
Product Design
Product Design
Product Design
View details
View details
Design system (SDK-enabled)
Design system (SDK-enabled)
Design system (SDK-enabled)
A complete redesign of Monite’s platform experience and brand ecosystem.
A complete redesign of Monite’s platform experience and brand ecosystem.
A complete redesign of Monite’s platform experience and brand ecosystem.
Company
Company
Company
Monite
Monite
Monite
Timeline
Timeline
Timeline
6 months
6 months
6 months
Type
Type
Type
Product Design
Product Design
Product Design
View details
View details
Kriya - Designing Platform & Presence
Kriya - Designing Platform & Presence
Kriya - Designing Platform & Presence
Unifying Kriya’s PayLater product and brand into one flexible, design-led experience
Unifying Kriya’s PayLater product and brand into one flexible, design-led experience
Unifying Kriya’s PayLater product and brand into one flexible, design-led experience
Company
Company
Company
Kriya
Kriya
Kriya
Timeline
Timeline
Timeline
10 months
10 months
10 months
Type
Type
Type
Product & brand design
Product & brand design
Product & brand design
View details
View details
✧ AI design orchestration
✧ AI design orchestration
✧ AI design orchestration
A complete redesign of Monite’s platform experience and brand ecosystem.
A complete redesign of Monite’s platform experience and brand ecosystem.
A complete redesign of Monite’s platform experience and brand ecosystem.
Company
Company
Company
Monite
Monite
Monite
Timeline
Timeline
Timeline
6 months
6 months
6 months
Type
Type
Type
Product Design
Product Design
Product Design
View details
View details
About
About
Sam McLean
Sam McLean
I’m a designer, creative director, and systems thinker with over a decade of experience helping tech startups across North America and Europe grow through design.
I currently lead the Product Design and Brand team at Monite, a London-based FinTech, and have previously shaped design at Kriya (acquired by Alica Bank) and Unito.
I’m a designer, creative director, and systems thinker with over a decade of experience helping tech startups across North America and Europe grow through design.
I currently lead the Product Design and Brand team at Monite, a London-based FinTech, and have previously shaped design at Kriya (acquired by Alica Bank) and Unito.
Work
Work
Led the design team across all product and brand platforms; built scalable systems
Led the design team across all product and brand platforms; built scalable systems
