At Roof AI, I contracted to help define the company’s early design foundations—building its first core design system and creating the launch video introducing its AI-powered real estate assistant.

The product integrated directly with OpenAI, enabling conversational interactions between agents and prospective buyers. My work focused on establishing a clear visual identity and motion language that communicated the intelligence and accessibility of the product, setting the tone for a scalable, modern brand in the AI-driven real estate space.